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What Social Media Is Really About

I’ve always used social media since it became the norm, in fact, I’d say I probably knew more than most about it. Recently I have gone from having a passing interest to being a total obsessive, for many reasons. The main one being how clearly beneficial it is to both my work with PokerNews and obviously for my upcoming book.

More so, I came to the realisation at the exact same time that Bill Rini and Kim Lund have produced several great blog posts on the subject, that social media is being vastly underused in the poker industry. Most think just “lets post a link and wait for the money to roll in”, I must admit, that was my view for a while too.

Read both Bill and Kim’s blogs because they are very good, I can’t offer anything new, but I can think of something that happened to me this week which perfectly illustrates the reason to use social media in marketing. I was listening to Radio 6 (The best radio station in the world btw) and one of the guests on the breakfast show was an Irish Improvisational Comedy Freestyle Rap Act (Yes, that’s what they actually were, never thought those words could go together). They were very funny but I didn’t catch their name.

So I sent the Radio 6 breakfast show a Tweet asking their name, a few hours later instead of getting a reply from Radio 6, I got a reply direct from the band (They were called Abandoman and I advise you check them out). How cool is that? I was listening to them on the breakfast radio show and before lunch they had contacted me directly.

Now I knew their name, I wanted to see more of them, so I went to their website and then their Facebook page, which had several funny videos of their act. I also checked out their listings and didn’t see anywhere near my hometown of Sheffield, so I posted on their wall asking if they had any plans on coming? They replied quickly saying no, but could I recommend them any venues?

Just as quickly I sent them a couple of venues as well as a link to the website for the Sheffield Comedy Festival in October. They had never heard of that particular festival, but loved the look of last year’s line-up and as a result, are now in talks with the organiser to play there this year. I for one will be the first to buy a ticket if they do (Actually I will push for a free ticket being as I pointed it out to them).



What a truly satisfying experience it was for both me, the consumer, and them, the artist. Thanks to social media my passing interest in Abandoman was quickly converted into enthusiasm because they contacted me in person, allowed me to find out more about them, and even get the smug satisfaction of possibly organising a gig for them. They in turn have got a new fan, find out about a new gig, and I have already started sending links to their stuff to all my friends, potentially creating more fans.

I am currently reading Tribes by Seth Godin and in it he says that, because of innovations like social media, to market a product you only need a small, dedicated group of fans who will do the marketing for you through word of mouth – all you have to do is engage them. This was a great example, Abandoman engaged me and I am now passionately spreading the word, in part because they have given me an extra reason to like them beyond their act. I would have certainly forgotten about them by now if not, but because they took 2 minutes out to engage with me, it could help create them a new fan base (You are going to check them out after all, how can you not now?)

The lesson, social media is not about spamming and converting and monetizing – it is about conversations, engaging and entertaining (Which if done well, can lead to converting and monetizing).

With that said, please follow me on Twitter and we can have a nice chat. I promise I won’t mention my new book unless you ask me.

7 comments:

Joe Tall said...

Great post!

One thing we believe at DeucesCracked is don't take the 'social' out of social media!

If you dont follow us, check us out:

http://twitter.com/#!/deucescracked

Maybe I'll see you at the WSOP, say hi.

-Joe

Jeff Mcintyre said...

Barry, I think you are spot on about it "being about conversations" and not about spamming/promoting. Speaking of, your post reminded me of how Gary Vaynerchuk has promoted his new book by advertising a number you can reach him at and promising to try and answer each and every call!!! If you have not seen all this transpire, check out the links

www.garyvaynerchuk.com

that last video you see on there is a response to a techcrunch article

http://techcrunch.com/2011/03/25/gary-vaynerchuk-thank-you/

and a link to his great new book

http://www.amazon.com/Thank-You-Economy-Gary-Vaynerchuk/dp/0061914185/ref=sr_1_1?ie=UTF8&qid=1301454595&sr=8-1

And yes I have just added you to my twitter... Tell me about the new book...

Barry Carter said...

Thanks guys,

In a great example of life initiating blog post, I have now ordered the Vaynerchuck book. So a blog post about how an arists social media presence inspired me to become a fan inspired a fan of a book to become another fan......I think. lol

And the book, here it is, just recieved the finished PDF today, out April 26, preorder stars April 12 http://jaredtendlerpoker.com/upcoming-book/

Jeff Mcintyre said...

I love Gary's new book. He definitely has a vision and is totally committing to it.

I have not read a poker strategy book in quite a while (videos and web articles yes). Your book intrigues me. I used to be a Stoxpoker member and liked Jared's videos. I think I will give this one a twirl, it might end up being the first book review of my new blog...

Barry Carter said...

Awesome, social media win again.

The one thing I can say with 100% is that no book has ever been written like this one. The experience of an outsider from sports psychology (Jared not me lol) looking in on poker has been the most eye opening experience of my life.

Bill said...

We should start a PSA advertising campaign:

Online Poker Rooms, Don't Take The Social Out of Social Media. :-)

Just followed you Joe.

Barry Carter said...

Jeff

http://barrycarterpoker.blogspot.com/2011/04/thank-you-economy.html

Needless to say, I liked the book

thanks for the recommendation ;)

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