Quick Review of 2011

It was always going to be a better year than 2010 - simply because my dear Father passed away that year.

2011 was a great year all in all. It was still tremendously tough getting used to life without Dad, but some great stuff happened. Most notably releasing The Mental Game of Poker.

Talk about running bad, we released it on April 15 - what became better known as Black Friday, the darkest day in the history of online poker and without doubt the worst day in history to release a poker book.

As a result, we set our original lofty sales goal much lower for the year. I am pleased to say, all things considered, sales have been good. We beat our 18 month target in 7 months, and had our biggest selling month this month (Christmas, plus an unexpected surge on Xmas day from everyone who got a kindle as their big pressie).

More importantly, the reviews have been amazing. To hear that it has been a life changer for some is certainly more rewarding than anything else I have felt in my career and I would like to sincerely thank everyone who bought it, and in particular those guys who chose to discuss it on poker forums, twitter, and the like.

There was a ton of material Jared & I did not use, because the book was getting too big, so we will be working on turning that into something significant in 2012.

2011 also saw me move from PokerNews.com to PokerStrategy.com. I loved it at PokerNews, so it wasn't an easy move, but PokerStrategy are a big exciting company and it has been a great experience so far, and I look forward to helping them become the number 1 news source in poker in 2012 (I already think we are, but I would).

On paper 2012 is going to be awesome. The missus and I are off to Paris next month, we are getting married in New York in May, and going to the Olympics in June. Jared & I are working on 'Mental Game of Poker Project 2' and if that doesn't become a book (It might be a website for example) I want to have my second book finished in 2012 (Working on a couple of ideas at the moment but nothing concrete).

I don't set resolutions as such, but I do have a 'weight loss bet' starting tomorrow. I know 100% that these things are destined to fail, but in my case it is purely a short term thing, as I want to look good in my wedding photos. I am very content with the idea of putting the weight back on immediately after I get married (And America is a great place to do that) - more details on that tomorrow.

Will I blog more in 2012? Not sure, I am always hot and cold with blogging, and ironically blog less when the interesting stuff is happening, but I will try.

Happy new year all.


Jeff said...

Great work on the book Barry. Props for having such a fruitful 2011. With your father passing, it could have been quite easy to "write off" the year, a true success story, you persevered.

GL in 2012. I hope you keep pushing the idea of a new book, can't wait to start hearing about the ideas...


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